We built three apps for the three people who decide whether a kid keeps playing. The coach on the bench. The parent in the car. The athlete in the jersey. Same philosophy. Different vantage points. One playbook for the long game.
Seventy percent of kids quit organized sports by age thirteen. They rarely cite the sport. They cite the car ride home. The coach who only saw the scoreboard. The parent who needed them to play well so the parent could feel good. The night-before-the-big-one anxiety nobody helped them name.
The problem isn't bad people. It's that the coach, the parent, and the athlete are all trying to do something hard, alone, with no shared playbook.
Most "sport mindset" apps are workout trackers in disguise. They turn thirteen year olds into Strava accounts and reward the wrong things. We built something different. Three apps. One philosophy. Same long game research, packaged for the three people who actually decide whether a kid keeps playing.
Built alongside each other, not bolted together. The coach, the parent, and the athlete are finally working from the same playbook. Pick the sideline that's yours.
The scoreboard tells you who won Saturday. Coach Mindset shows you whether the kid is still going to be playing in ten years. Plan, run, and reflect on every session across 45+ sports.
Or open on the web
coachmindset.app →
Calm, practical guidance for the real moments of youth sport, from the car ride home to game day. Sport psychology, translated for a tired parent on the couch.
Or open on the web
parentmindset.app →
For developing athletes 12 to 22. Build self-awareness, mental skills, and identity in sport. The voice in your head, but better. A development app that isn't a workout tracker in disguise.
Two doors open today on the App Store. Athlete Mindset opens next. Be first in line above.
Five pillars. One philosophy. Three apps built on top. We didn't write a framework so we could put it on a deck. We wrote a framework so every recommendation, drill, article, and Right Now situation across all three apps points the same direction.
Every system tells coaches and parents to win the next thing. The next game. The next ranking. The next placement. We optimize for a different question: is the kid still going to be playing at twenty five, and still going to like the people who shaped them? Every feature in every app is built backwards from that.
An athlete is shaped by the adult on the bench, the adult in the car, and the voice in their own head. Most platforms pick one. We built three because that's the only honest answer. We made them speak the same language so the coach's philosophy, the parent's script, and the athlete's self-talk finally point in the same direction.
Wins are easy to count. Development is what actually compounds. We make growth measurable in the same way the scoreboard is. Athlete progress. Coach reflection trends. Parent post game habits. The data the scoreboard misses, made just as visible.
Coaches who reflect get sharper. Coaches who don't get worse. The data is brutal: most knowledge workers in coaching decline the longer they practice without intervention. So we baked reflection into every app. Sixty seconds a session. A season later, the clearest picture you've ever had of how you actually show up.
Most kids' sport platforms reward output: reps, hours, PRs. Ours rewards identity: the kind of teammate you became this season, the kind of parent you grew into, the kind of coach you keep getting sharper as. Sport is a vehicle. The point is the human at the wheel when sport eventually parks.
"Other apps help you win Saturday's game. We help you build the kid who's still showing up at twenty five, and the adults who keep getting sharper to meet them."
I spent years as a collegiate basketball coach. Long enough to watch the same pattern repeat, in different jerseys, every season. A thirteen year old who used to love the game shows up to tryouts looking like they're going to the dentist. The talent is fine. The body is fine. Something else is breaking. The part of the game that doesn't show up on the highlight reel.
Then I'd talk to the parent. Anxious, well meaning, exhausted, and operating with no playbook for the moment. Then I'd talk to the coach the kid came up under. Same thing. Smart people. Caring people. All trying to do something hard, alone, with no shared language. The kid was the one paying the bill.
I went and did the altMBA. I started Boost Innovation to measure culture and behaviour inside organizations. Then to ask the harder question: could we build something that actually changes the trajectory of a young athlete?
The answer wasn't an app. It was three apps. Because the kid doesn't have one sideline. They have three. The coach on the bench. The parent in the car. The voice in their own head. You can't fix one and leave the other two operating on instinct.
So we built Coach Mindset for the adult planning the session, and Parent Mindset for the adult driving home. Both are on the Apple App Store today. Athlete Mindset, for the kid in the jersey, is the third sideline. It launches next. Same long game philosophy. Same research base. LTAD, self determination theory, sport psychology. The boring kind that actually works. Different vantage points, finally syncing.
If that sounds personal, it is. This is the product I wish had existed when I was coaching at twenty six. When my players' parents needed something other than my voicemail. When my players needed a way to talk to themselves at 11pm before a big game that didn't start with "just relax."
Pick a sideline. We built this for you.
Every piece below is a real article from one of our apps. Plain language, grounded in research, written for the moments that actually happen. Pick a topic. Steal a tactic. Bring it to practice, the car, or the bench this weekend.
Ask 100 sport parents what the most important moment of the week is. Most will say practice or game day. They are wrong. The conversation that shapes a child's relationship with sport happens in the 15 minutes after the game, in the car.
Read at Parent Mindset →The research is clearer than you'd expect. The single biggest thing a sport parent controls is not training, exposure, or club choice. It's the fifteen minutes after the game.
Read at Coach Mindset →Zone defense at U10. Long ball, dump and chase, curveballs at eleven, pro style playbooks. The tactics that win in youth tournaments are the same tactics governing bodies warn against. A cross sport look at what to do instead.
Read at Coach Mindset →When your child loses and they are crushed, the instinct is to fix it, explain it, or coach them through it. Decades of research on youth athletes say the opposite works better.
Read at Parent Mindset →The words "I want to quit" hit every sport parent like a truck. The instinct is to panic, to convince, to remind them of all the reasons they shouldn't. Every one of those instincts is wrong.
Read at Parent Mindset →Every youth sport family eventually faces the specialization question. The pressure is real. The research is stronger than most parents realize, and it doesn't say what the clubs are telling you.
Read at Parent Mindset →How to craft a coaching philosophy grounded in real principles, not platitudes. A step by step framework for youth and amateur coaches.
Read at Coach Mindset →Understand the science behind athlete development. LTAD, deliberate practice, maturation. A practical guide for informed coaching decisions.
Read at Coach Mindset →Mental performance is the most overlooked coaching lever. Learn practical techniques to build focus, confidence, and resilience in your athletes.
Read at Coach Mindset →The instinct is to tell kids they are amazing, talented, great. The research says those words produce the exact opposite of durable confidence. Here's what actually works.
Read at Parent Mindset →The signs of burnout in young athletes are small, early, and easy to miss. The eight signals to watch for, and what to do once you see two of them.
Read at Parent Mindset →Most parent coach conflict is not about the issue. It's about the way the issue was raised. Get this right and you can raise almost anything.
Read at Parent Mindset →Most organizations spend a fortune on facilities and almost nothing on the people inside them. The Boost Mindset family deploys across all three sidelines, coaches, parents, athletes, under one organization with one dashboard. Programs is custom. Built around your sport, your roster, your standards.
Coach Mindset for staff. Parent Mindset for families. Athlete Mindset for players. One contract, one billing.
Coach assessment benchmarks. Reflection participation. Philosophy alignment, season over season.
Track coaching education completion, mandatory training, and credentialing across the entire staff.
Branding, federation curriculum integration, single sign on, and a dedicated success manager.
Whether you run a single club, a multi sport academy, a school district, or a national federation, Programs gets quoted to fit. Tell us the shape of your organization and we will build the deployment to match.
Every app starts free. Three individual plans, plus a Family bundle that gets you everything. The smart choice for a household with an athlete, a parent in the car, and a coach in the family.
Short answers, written like a human, not a help-desk macro.
Boost Mindset is the family of three apps built by Boost Innovation for youth sport: Coach Mindset (for the coach on the bench), Parent Mindset (for the parent in the car), and Athlete Mindset (for the kid in the jersey, launching soon). Same long game philosophy. Three different vantage points. One playbook.
Coach Mindset helps coaches plan, run, and reflect on sessions. AI practice planning across 45+ sports, a live drill timer, a 60 second reflection habit, and a personalized learning path.
Parent Mindset helps parents navigate the moments that actually shape an athlete's relationship with sport. The car ride home, the angry email to the coach you should not send, the night your kid says they want to quit. Sixty three articles, thirty Right Now situations, twenty two guided pathways.
Athlete Mindset helps developing athletes 12 to 22 build the inner game. Mental skills, identity, self awareness, Game Mode for the moments inside competition. Launching next on the App Store.
Yes. Coach Mindset and Parent Mindset are live on the App Store today. They also work on the web and on Android. Athlete Mindset is launching next on the App Store. Drop your email into the launch list on the Athlete card above and we'll send one note the day it goes live.
Yes. The Family bundle ($14.99/month) unlocks all three apps for one household, four athlete seats included. It activates fully when Athlete Mindset launches. You can reserve a Family spot now from the pricing section.
Five pillars that drive every choice in every app:
The framework section above walks through how each pillar shows up in each app.
Three research streams. Long Term Athlete Development (LTAD), the stage based model used by national sport bodies worldwide. Self Determination Theory, the psychology of intrinsic motivation, autonomy, competence, and relatedness. Sport psychology, particularly the parts about regulation, identity, and post performance debriefing. Every recommendation, drill, and article in every app is built on top of these three.
Forty five plus, including twenty one para and adaptive disciplines. Coach Mindset is sport specific in its drill library and methodology recommendations. Parent Mindset and Athlete Mindset are sport agnostic by design, because the parent script and the athlete's inner game are universal.
Boost Innovation is a Calgary based company founded by Ken King, a former collegiate basketball coach and altMBA graduate. Boost Innovation started in culture analytics and behaviour measurement for organizations, then built the Boost Mindset family of apps to apply the same long game philosophy to youth sport development.
Yes. The Programs tier is custom and quoted to fit. Multi app deployment across coaches, parents, and athletes, organization dashboards, compliance and certification tracking, single sign on, custom branding, and a dedicated success manager. Email info@boostinnovation.ca to start a conversation.
Every paid plan starts with a seven day free trial. No charge until day eight. Cancel anytime, no questions asked. Inside the first month there's a thirty day refund if it's not what you expected. Crisis content across all three apps is always free, regardless of subscription tier.
Other apps help you win Saturday's game. We help you build the kid who's still showing up at twenty five, and the adults who keep getting sharper to meet them. Free to start. On the Apple App Store. Cancel anytime.