The bench The car The jersey The whistle

The scoreboard is a terrible measure of development.

Four apps. One philosophy. Built for the four people who shape a young athlete's experience: the coach, the parent, the athlete, and the official.

Get the apps The framework

The apps

Four sidelines. One mindset.

Coach and Parent are on the App Store today. Mindset Reps for Athletes and Official's Mindset land next. One philosophy runs underneath every one of them.

For the bench

Coach Mindset

Plan, run, and reflect on every session. Across 45+ sports.

open on web →

For the car

Parent Mindset

Calm, practical guidance for the real moments of youth sport.

open on web →

For the jersey

Mindset Reps for Athletes

Train the part of the game that never shows up on the highlight reel.

open on web →

For the whistle

Official's Mindset

Composure under the loudest pressure in the building. For referees, umpires, judges, and the people who run the game.

open on web →

The framework

Five pillars. One playbook.

We didn't write a framework to put on a deck. We wrote it so every drill, article, conflict script, and "Right Now" moment across all four apps points the same direction.

The Long Game

Optimize for 25, not Saturday.

The Four Sidelines

Coach, parent, athlete, official. One playbook.

Development > Scoreboard

Make growth as visible as the wins.

Reflection Compounds

One sixty-second habit. One season of insight.

Identity, Not Output

The kid worth becoming, win or lose.

The founder

I built these apps for the four people who shape every game a kid plays.

Performance coach. Published author. Calgary based. Ken founded Boost Innovation to put behavioural science in the hands of the practitioners who need it most.

Ken King Founder & CEO, Boost Innovation

Read the full story →

For programs

Built around your program. Quoted around your scale.

Clubs, schools, federations. Deploy Coach, Parent, and Athlete across your whole organization under one dashboard. Custom-quoted, never templated.

Multi-app deploymentOrg dashboardsSSO & custom branding Federation curriculumCompliance tracking

Start the conversation → Full details

The weekly digest

One email every Sunday. The long game, in five minutes.

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No spam. The best new writing across the Boost Mindset family, plus one tactic for practice or the car.

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